Team
in Madrid, Barcelona and Lisbon

Get to know us

We

With strategic vision, our multidisciplinary team works with a deep understanding of the media and working methods of journalists, influencers and media channels.

Has extensive experience in all type of business industries with global and local brands as well as startups in both B2B and B2C markets in Spain and Portugal. We speak Spanish, Catalan, English, Portuguese and German.

At the service of brands

The way we are

Mar Escudero

Founder and Director
With more than 20 years in journalism and PR & communication, she has spent years building strong relationships with the press. Before founding Brújula PR she was an independent consultant for brands such as OKI or Universal Robots and startups such as the fintech Deposit Solutions or Lanai Partners business angels. From PR agencies she has managed accounts such as Telefónica, Weleda Laboratories or Credit Suisse and worked in media such as Europa Press news agency and El País newspaper. She has also been Head Manager of Communication, Brand and Public Affairs of the Portuguese Chamber of Commerce in Spain and Member of the Council of European Chambers of Commerce. She loves nature and animals.

Isabel Casalins

Communication Consultant Barcelona
Journalist, with more than 5 years developing Communication and Public Relations Campaigns from Barcelona for consumer goods, lifestyle and technology brands such as Danone, Revlon or Mobile World Congress both in media relations and influencers. As well as in the organisation of events and in the startup ecosystem with campaigns for Glovo and the incubator Nuclio. She has also worked for the newspaper La Vanguardia as a journalist. She loves music and thrillers.

Jesús Parralejo

Crisis Communication Senior Advisor
Expert in Crisis Management and Prevention Strategies. Over more than 25 years he has held senior positions in the field of Strategic Communication consulting for organizations in various sectors such as Mapfre, Alcatel, Unión Cervecera, El Pozo, the European Parliament or Paradores Nacionales. In addition, he has been Director of Communication, Brand and Advertising at Renfe and Director of Communication at Editorial Espasa Calpe. In the field of journalism he has worked for media such as Radio Nacional de España, newspapers as El País or ABC and in recent years as a columnist for the economic newspaper Cinco Días. In his teaching role, he has worked as Professor of Crisis Communication Management at the Next IBS Business School and the Master's Degree in Business Communication at the Mississippi University Institution and has given numerous seminars on Crisis Management and Prevention.

Ignacio Muñoz

Internal Communication Senior Advisor
Expert in Internal Communication Strategies in different industries with an extensive experience of more than 25 years in the areas of human resources, branding, reputation, communication and internal marketing. From Banco Mapfre or Caja Madrid to consulting firms specialized in the area of human resources such as Korn Ferry/HayGroup. He has been a member of the Board of Directors of more than 15 companies and organizations such as Real Madrid Gestión de Derechos, Roan Servicios Inmobiliarios or Tasamadrid. Trained at the University of Deusto, Schiller International University and IESE Business School. Currently, he is a member of the Advisory Board of companies such as Helpy Plus, Kaps Management or Manos Tendidas, an organization registered with the protectorate of the Spanish Ministry of Labor and Social Affairs, and is also a professor-mentor of the Promociona Program at ESADE Business School.

Juan L. Galvez

Communication Consultant
Journalist, with more than 20 years of experience, he has interviewed great personalities of the business and economic world from his work in newspapers such as Expansión and El Economista and the magazine Dirigentes as well as the EFE news agency where he worked in the London correspondent office. In Communication he has developed Strategic Plans focused on increasing corporate reputation and directed training programs for spokespersons for local and global brands such as Allianz, Gilmar, Air Europa or Guide Bridge Capital and organizations such as ANGED, National Association of Large Distribution Companies. He enjoys playing paddle tennis and adventurous hiking.

Sergio Sainz

Associate Communications Consultant
More than 10 years of experience developing PR campaigns for the entertainment, movie, theatre, dance and music industries for firms such as Warner Bros, Pictures Universal Music or Virgin, as well as productions of the Boomerang TV Group for Spanish TV Tele5. Great experience in campaigns for artists and theatre productions such as the singers Miguel Bosé, Ramoncín or Mónica Naranjo or the actresses Ana Milán or Verónica Forqué and the main musicals of the Gran Vía in Madrid such as Cabaret, Priscilla or Grease. In addition to being part of the Mediaset Group team for well-known TV programmes such as El Programa de Ana Rosa, Ya es Mediodía, Viva la Vida, Mi Casa es la Tuya, Volverte a Ver or Planeta Calleja. He is a lover of music and ballet.

Carmen M. Piñeiro

Associate Sustainability Consultant
More than 20 years of experience in Corporate Social Responsibility and Sustainability. Expert in the definition of strategies, policies and innovative initiatives in the field of CSR/CSR and Sustainability, at national and international level, collaborating with organizations such as Fundación ONCE or Repsol. She has managed and developed projects for companies such as Telefónica, Bankinter, Indra, Grupo Prisa or Renfe. She has been Mentor of the Solidarity Talent Program of the Botín Foundation and professor of CSR of the Master in Administration and Management of Foundations, Associations and ENLS of the Autonomous University of Madrid. She has received several awards such as the Special Mention of CIADE (Center for Entrepreneurial Initiatives of the UAM) and the Responsible Footprint Initiative Award granted by Madrid Emprende. She loves yoga and hiking.

Carla Pereira

Digital Communication Consultant
Lisbon - Portugal
More than 20 years developing Branding and Digital Marketing Campaigns for brands from the health, energy, construction, agriculture, real estate, ecotourism industries as well as NGO organizations . From where she has designed and developed brand strategy, digital marketing, strategic positioning in social media and the organisation of online events for Portuguese companies and organisations, both private and public, such as STET of the Tesya group or Rising Child.

Inés Vilieri

Communications Consultant
More than 20 years of experience in Corporate Communication Strategy management with Campaigns for B2B companies in the technology industry, education, legal, entertainment, startups, pharma, digital transformation and Artificial Intelligence. Specialist in press relations, content creation as well as the organizaztion of events aimed at journalists and clients. She launched the Communication and Marketing Area of the international law firm Simmons & Simmons in Spain, in addition to developing PR Campaigns for Unisys, Bristol Mayers or Mutua Madrileña Madrid Open. Tango lover as well as new cultures environment.

Mireia G. Masiques

Advertising & Digital Marketing
More than 20 years of experience in the world of Communication, designing Branding and Advertising Campaigns, as well as media negotiation, management and execution for the launch and positioning of lifestyle, entertainment, gastronomy, beauty, health or national and international tourism brands. In addition to Digital Marketing Campaigns, both SEO/SEM, digital platforms or Social Networks. She has developed campaigns for more than 15 brands such as Miele, Sensilis, Groupe SEB (Rowenta, Tefal, Moulinex and Krups), Laboratorios Forte Pharma, Turismo de Paraguay or Asian Pacific Tours.

Alberto Ferreras

Multimedia Communication Consultant
Producer, with more than 20 years in audiovisual and graphic communication, design and production of corporate and product videos for brands such as Seguritas Direct or SDI Systems. More than 10 years as a journalist and photojournalist at PRISA Media, he has been responsible for the audiovisual content area of Vocento, publishing group of ABC newspaper and 12 Spanish regional newspapers, finalist of the Ortega y Gasset Award for Graphic Journalism from El País newspaper, as well as, the Vocento Award for Communication and Photojournalism. He is aircraft pilot and culture lover.

Diogo Calvalheda

Communication Consultant
Lisbon - Portugal
Journalist, with more than 10 years in Media Relations, Public Relations and Events organisation in the Portuguese market for technology companies, big data, retail, tourism, renewable energies and consumer goods. He has developed Communication and PR Campaigns for global brands such as Unilever, Schneider or Samsung and has very good connections with the Portuguese media. He loves running, reading and travelling.

Mar Escudero

Founder and Director
With more than 20 years in journalism and PR & communication, she has spent years building strong relationships with the press. Before founding Brújula PR she was an independent consultant for brands such as OKI or Universal Robots and startups such as the fintech Deposit Solutions or Lanai Partners business angels. From PR agencies she has managed accounts such as Telefónica, Weleda Laboratories or Credit Suisse and worked in media such as Europa Press news agency and El País newspaper. She has also been Head Manager of Communication, Brand and Public Affairs of the Portuguese Chamber of Commerce in Spain and Member of the Council of European Chambers of Commerce. She loves nature and animals.

Juan L. Galvez

Communication Consultant
Journalist, with more than 20 years of experience, he has interviewed great personalities of the business and economic world from his work in newspapers such as Expansión and El Economista and the magazine Dirigentes as well as the EFE news agency where he worked in the London correspondent office. In Communication he has developed Strategic Plans focused on increasing corporate reputation and directed training programs for spokespersons for local and global brands such as Allianz, Gilmar, Air Europa or Guide Bridge Capital and organizations such as ANGED, National Association of Large Distribution Companies. He enjoys playing paddle tennis and adventurous hiking.

Inés Vilieri

Communications Consultant
More than 20 years of experience in Corporate Communication Strategy management with Campaigns for B2B companies in the technology industry, education, legal, entertainment, startups, pharma, digital transformation and Artificial Intelligence. Specialist in press relations, content creation as well as the organizaztion of events aimed at journalists and clients. She launched the Communication and Marketing Area of the international law firm Simmons & Simmons in Spain, in addition to developing PR Campaigns for Unisys, Bristol Mayers or Mutua Madrileña Madrid Open. Tango lover as well as new cultures environment.

Isabel Casalins

Communication Consultant Barcelona
Journalist, with more than 5 years developing Communication and Public Relations Campaigns from Barcelona for consumer goods, lifestyle and technology brands such as Danone, Revlon or Mobile World Congress both in media relations and influencers. As well as in the organisation of events and in the startup ecosystem with campaigns for Glovo and the incubator Nuclio. She has also worked for the newspaper La Vanguardia as a journalist. She loves music and thrillers.

Sergio Sainz

Associate Communications Consultant
More than 10 years of experience developing PR campaigns for the entertainment, movie, theatre, dance and music industries for firms such as Warner Bros, Pictures Universal Music or Virgin, as well as productions of the Boomerang TV Group for Spanish TV Tele5. Great experience in campaigns for artists and theatre productions such as the singers Miguel Bosé, Ramoncín or Mónica Naranjo or the actresses Ana Milán or Verónica Forqué and the main musicals of the Gran Vía in Madrid such as Cabaret, Priscilla or Grease. In addition to being part of the Mediaset Group team for well-known TV programmes such as El Programa de Ana Rosa, Ya es Mediodía, Viva la Vida, Mi Casa es la Tuya, Volverte a Ver or Planeta Calleja. He is a lover of music and ballet.

Mireia G. Masiques

Advertising & Digital Marketing
More than 20 years of experience in the world of Communication, designing Branding and Advertising Campaigns, as well as media negotiation, management and execution for the launch and positioning of lifestyle, entertainment, gastronomy, beauty, health or national and international tourism brands. In addition to Digital Marketing Campaigns, both SEO/SEM, digital platforms or Social Networks. She has developed campaigns for more than 15 brands such as Miele, Sensilis, Groupe SEB (Rowenta, Tefal, Moulinex and Krups), Laboratorios Forte Pharma, Turismo de Paraguay or Asian Pacific Tours.

Jesús Parralejo

Crisis Communication Senior Advisor
Expert in Crisis Management and Prevention Strategies. Over more than 25 years he has held senior positions in the field of Strategic Communication consulting for organizations in various sectors such as Mapfre, Alcatel, Unión Cervecera, El Pozo, the European Parliament or Paradores Nacionales. In addition, he has been Director of Communication, Brand and Advertising at Renfe and Director of Communication at Editorial Espasa Calpe. In the field of journalism he has worked for media such as Radio Nacional de España, newspapers as El País or ABC and in recent years as a columnist for the economic newspaper Cinco Días. In his teaching role, he has worked as Professor of Crisis Communication Management at the Next IBS Business School and the Master's Degree in Business Communication at the Mississippi University Institution and has given numerous seminars on Crisis Management and Prevention.

Carmen M. Piñeiro

Associate Sustainability Consultant
More than 20 years of experience in Corporate Social Responsibility and Sustainability. Expert in the definition of strategies, policies and innovative initiatives in the field of CSR/CSR and Sustainability, at national and international level, collaborating with organizations such as Fundación ONCE or Repsol. She has managed and developed projects for companies such as Telefónica, Bankinter, Indra, Grupo Prisa or Renfe. She has been Mentor of the Solidarity Talent Program of the Botín Foundation and professor of CSR of the Master in Administration and Management of Foundations, Associations and ENLS of the Autonomous University of Madrid. She has received several awards such as the Special Mention of CIADE (Center for Entrepreneurial Initiatives of the UAM) and the Responsible Footprint Initiative Award granted by Madrid Emprende. She loves yoga and hiking.

Alberto Ferreras

Multimedia Communication Consultant
Producer, with more than 20 years in audiovisual and graphic communication, design and production of corporate and product videos for brands such as Seguritas Direct or SDI Systems. More than 10 years as a journalist and photojournalist at PRISA Media, he has been responsible for the audiovisual content area of Vocento, publishing group of ABC newspaper and 12 Spanish regional newspapers, finalist of the Ortega y Gasset Award for Graphic Journalism from El País newspaper, as well as, the Vocento Award for Communication and Photojournalism. He is aircraft pilot and culture lover.

Ignacio Muñoz

Internal Communication Senior Advisor
Expert in Internal Communication Strategies in different industries with an extensive experience of more than 25 years in the areas of human resources, branding, reputation, communication and internal marketing. From Banco Mapfre or Caja Madrid to consulting firms specialized in the area of human resources such as Korn Ferry/HayGroup. He has been a member of the Board of Directors of more than 15 companies and organizations such as Real Madrid Gestión de Derechos, Roan Servicios Inmobiliarios or Tasamadrid. Trained at the University of Deusto, Schiller International University and IESE Business School. Currently, he is a member of the Advisory Board of companies such as Helpy Plus, Kaps Management or Manos Tendidas, an organization registered with the protectorate of the Spanish Ministry of Labor and Social Affairs, and is also a professor-mentor of the Promociona Program at ESADE Business School.

Carla Pereira

Digital Communication Consultant
Lisbon - Portugal
More than 20 years developing Branding and Digital Marketing Campaigns for brands from the health, energy, construction, agriculture, real estate, ecotourism industries as well as NGO organizations . From where she has designed and developed brand strategy, digital marketing, strategic positioning in social media and the organisation of online events for Portuguese companies and organisations, both private and public, such as STET of the Tesya group or Rising Child.

Diogo Calvalheda

Communication Consultant
Lisbon - Portugal
Journalist, with more than 10 years in Media Relations, Public Relations and Events organisation in the Portuguese market for technology companies, big data, retail, tourism, renewable energies and consumer goods. He has developed Communication and PR Campaigns for global brands such as Unilever, Schneider or Samsung and has very good connections with the Portuguese media. He loves running, reading and travelling.

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